Where Will They Be Shopping This Season?
Students plan on shopping around in order to get the best deals according to the October 2015 Student Panel Survey. Mass retailers are the most popular shopping outlets for students, as students believe those retailers deliver the biggest bang for their tightly-stretched buck.
Online shopping during the holidays is increasing, with students estimating that about 43% of their holiday shopping this year will be done online.
- Almost two-thirds plan on shopping at an online only store this year, an increase from 59% in 2013.
- More than half (52%) plan on shopping on Cyber Monday.
- Forty-five percent indicated that one of the top factors they look for in a retailer is free shipping.
- Only 8% of students said they would not do ANY online shopping, compared to 15% in 2013.
Almost one-fifth of students (18%) said they’d visit the campus bookstore to shop for holiday items, which is up from 13% last year. They’ll most often be purchasing school branded apparel , as well as insignia merchandise.