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21

Back-to-Class Shopping Season

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Back-to-Class Shopping Season
Back-to-Class (B2C) shopping is big business, especially for college students.
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Categories: Shopping, Higher Education | Tags: student , college , shopping , back-to-school , spending | Comments: (0) | View Count: (2039)
04

Creating Successful Loyalty Programs

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Creating Successful Loyalty Programs
Majority of students participate in a loyalty program with 72% signed up for two or more programs.
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Categories: | Tags: | Comments: (0) | View Count: (1903)
14

Is Word of Mouth Still Relevant?

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Is Word of Mouth Still Relevant?
In the digital age, word of mouth matters more than ever before.
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Categories: Shopping | Tags: Students , Word-of-Mouth , College , marketing , communication | Comments: (0) | View Count: (2148)
07

Shopping for Course Materials

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Shopping for Course Materials
Most students reported acquiring the majority of their course materials in a window spanning from several weeks before classes begin to the first week of class.
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Categories: Higher Education | Tags: shopping , course materials , Student Watch , students , textbooks , Amazon , Chegg | Comments: (0) | View Count: (2125)
22

Savers vs. Spenders

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Savers vs. Spenders
Having come of age during the Great Recession, many of today’s college students consider themselves need-based shoppers and “savers” rather than “spenders.”
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Categories: Shopping | Tags: college , students , shopping , spending , money , finances , budgeting | Comments: (0) | View Count: (2573)
11

The Connected Ones

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The Connected Ones
Contrary to popular belief, students are not rushing to purchase the latest and greatest products as soon as they that get released. In fact, 72% of students describe their ‘tech personality’ as needing to do research first. They wait to read product reviews and find out if a product is worth purchasing.
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Categories: Technology, Social Media | Tags: students , college , smartphones , technology | Comments: (0) | View Count: (2199)
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