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Calming Down after the Financial Furor

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Calming Down after the Financial Furor
All eyes are on the stock market, housing prices, and employment figures for signs the economy is firmly back on its feet. Here’s another indicator the economy is perking up: College students are a little less fearful about money. Even in good times, having enough cash is an ongoing dilemma for most students, whether it’s to cover their educational expenses or to snap up an awesome new pair of skinny jeans. Their anxiety levels over money climbed as the recession deepened. Now, though, thin...
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17

Guys Beat a Path to Shoe Stores, Too

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Ever since the popular TV and movie series Sex and the City,it’s been an open secret that many women like shoes. Lots of shoes. And that goes for female college students, too. Some 47% of them anticipate buying at least one new pair—preferably more—sometime in the next three months, according to OnCampus Research’s Student Watch 2013 study. That number shouldn’t shock anybody. What might come as a surprise, though, is that male students enjoy shopping for shoes almost as much as the girls.
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10

Students See a Very Merry Christmas This Year

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Students See a Very Merry Christmas This Year
Santa's elves may have to toil overtime. College students who plan on bestowing Christmas gifts this year expect to be pretty generous to their family and friends - and to themselves. On average this season, students estimate they'll spend about $410 on holiday presents, including gift cards, according to OnCampus Research's Holiday Shopping Survey 2012. Most students claim they'll try to set a budget and even make an effort to stick to it by hitting in-store sales (71.2%) or trolling for bar...
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10

School Supplies Sidestep Spending Complaints

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College students like to shell out money for textbooks about as much as zombies like to chow on tofu and sprouts. Students often grouse about the cost of books yet they exude a more laid-back 'tude toward buying other types of educational supplies, such as pens, notebooks, and art supplies. Maybe it's because students have opportunities to express their personalities in supply purchase's - a kick-ass DayGlo-green highlighter or a stylin' cheetah-print folder, for instance - or have more optio...
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10

No-Confidence Vote for Celebrity Endorsers

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Mitt Romney had Kid Rock. Barack Obama had Bruce Springsteen. Both of the famed rockers were supposed to lend some cool to their endorsed candidate, in particular to woo the elusive youth vote. But the politicos were wasting their time bromancing the stars, at least when it came to luring younger voters. In a pre-election survey by OnCampus Research, 77% of college students said celebrity endorsements held absolutely no sway over their vote. Overall, celebrities carried the least amount of in...
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