What better way to learn about your collegiate customers than by going to where they're located - on campus? As NACS' college market research expert, that's exactly what we do. And it's also why we changed our name - to reflect the many services we offer our members.
Previously NACS Collegiate Research Services, OnCampus Research offers direct access to a panel of more than 14,000 students on more than 1,000 campuses across the U.S. Through our direct access and work with NACS college retail stores, we can determine buying habits and trends and offer customized research programs to help you learn more about this important market.
Please contact Elizabeth Riddle at
eriddle@oncampusresearch.org or Julie Traylor at
jtraylor@nacs.org if you have any questions or would like additional information about our services. To learn more about our research capabilities,
click here (PDF).
- Learn how to position your product for success in the college student market
- Discover opportunities for new products and line extensions that create incremental sales
- Identify untapped customer segments within the college student market
- Create the right mix of products for the market
- Maximize the effectiveness of your point-of-purchase merchandising through understanding students' buying process
- Identify competitive advantages that can be leveraged in sales presentations
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